Turning livestreams into checkouts. All to hype the Galaxy S25 series 🚀

Four streams, three platforms, all focused on interacting and engaging with the audience, giveaways and exclusive deals. My role? Concepting and bringing to life a format that kept viewers hooked and informed. We don’t do boring, we only know fun 😗

And yeah, people watched. And bought. Some results:
👀 267,912 total livestream views
⏱️ 61 sec average watch time
👥 24.6M total impressions (6.99M pre, 17.6M post)
💸 +76% sales uplift (NL)
💸 +23% sales uplift (BE)

Read more in this article on Adformatie!

1 week, 2 platforms & 3 live streams 🚨

We successfully executed three social commerce-themed livestreams for Samsung NL and BE on TikTok and Instagram. 🎬 All to promote and generate sales for the Galaxy Tab S10, Galaxy Buds3 and Galaxy S25.

The streams, centered around exclusive Black Friday deals, were all about having fun with the viewers alongside their favourite creators. The goal: entertain the audience and attract as many discount code users as possible. We did this by integrating tools to keep the viewer watching as long as possible. Think of incentives like give-aways, challenges and discount codes.

Building further on the world of movies and series 🍿

For PrimeVideo NL, we launched several livestreams over the period from 2021 – 2023. Each stream had a unique format but shared the same goal: promoting the platform’s catalog in an engaging way. We achieved this through various concepts, including a cooking show, live theater, a King’s Day game show, and quiz shows. All in collaboration with the most fun, upcoming and brand-fitting creators like @AkaLuuk, @PieterValley and @SamKroon.