The Goal

Create native, exclusive and fashionable on-going content for Tommy Hilfiger’s TikTok account.

My Role

Creative conceptor and director throughout the entire period, from debriefing and conceptualizing to storyboarding, scripting, and directing.

The Achievements

Successfully launched the partnership between agency and Tommy Hilfiger and created an extra social layer to Tommy Hilfiger’s on-going content. We experimented with different styles and edit techniques to match the strategy and to create the exclusive and fashionable vibe.

Summer Campaign

The goal
Create a summer & friends themed social campaign for the TH summer collection 2022.

My role & the achievements
Successfully launched my first fashion social campaign and created an extra social layer to Tommy Hilfiger’s on-going content.With the team, we experimented with different and new content techniques like analog photography. I worked closely with two talented photographers and videographers, as well as the models, who brought the ideas to life.